Eric Lefebvre

MTY CEO Emphasizes Restaurant Individuality and Discretion

"We Value Each Restaurant's Unique Identity," Says Eric Lefebvre

Montreal-Based CEO of Restaurant Chain Collector Outlines Philosophy

Eric Lefebvre, CEO of MTY Food Group, a Montreal-based restaurant chain collector, believes in empowering individual restaurants to develop their own identities and personalities. "We want our customers to feel a connection to each restaurant, rather than having a cookie-cutter approach," Lefebvre explained. "When people step into one of our restaurants, we don't want them to feel like they're just in another franchise location."

MTY Food Group owns a diverse portfolio of restaurant chains, including Papa Murphy's, Cold Stone Creamery, and Thai Express. Lefebvre's philosophy of individuality extends across all of these brands. "We allow our franchisees to adapt their menus and décor to fit the local community," he said. "This helps us connect with customers on a more personal level."

Lefebvre acknowledges that maintaining consistency within a chain can be challenging with a decentralized approach. However, he believes that the benefits outweigh the risks. "Our customers appreciate the fact that our restaurants have their own unique flavors," he said. "They know that they're going to get a memorable dining experience every time they visit one of our locations."

Lefebvre's approach to restaurant individuality has contributed to MTY Food Group's success. The company has grown rapidly in recent years, and its diverse portfolio of brands continues to attract new customers. Lefebvre's vision of empowering individual restaurants has proven to be a winning formula for the Montreal-based restaurateur.